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China (Shenzhen) Cross Border E-commerce Fair

2026
11 Sep 2026

China (Shenzhen) Cross Border E-commerce Fair 2026 opens next week, featuring fringe events empowering overseas expansion

Shenzhen, 11 September 2026. A trendsetter of the cross border e commerce industry, the China (Shenzhen) Cross Border E-commerce Fair (CCBEC), will take place from 16 – 18 September at the Shenzhen World Exhibition & Convention Center (Bao’an). Covering 80,000 sqm, the exhibition will bring together around 1,500 exhibitors across four themed halls – Consumer Electronics, Fashion & Lifestyle, Sports & Leisure, and Home Living – showcasing 14 major cross-border product categories. It serves as a one stop platform that integrates industrial clusters, domestic and international exhibitors, and global buyers, offering e commerce professionals a comprehensive sourcing platform and industry insights. In addition, over 100 diverse fringe events and sessions – including forums, seminars and more – will provide fairgoers with broad industry knowledge and practical business strategies.
20 Jul 2026

Leading brands and new product zones drive China (Shenzhen) Cross Border E-commerce Fair 2026

Shenzhen, 20 July 2026. As China’s cross-border e-commerce sector enters a new phase of quality-driven growth, the China (Shenzhen) Cross Border E-commerce Fair (CCBEC) has developed into a key industry platform by bringing together leading enterprises, showcasing innovation, and facilitating seamless connections across global markets. CCBEC 2026 will be held from 16 – 18 September at the Shenzhen World Exhibition & Convention Center (Bao’an). With first-time participation from leading companies and dedicated product zones tailored to peak-season sourcing demand, the show – which will span 80,000 sqm and is expected to welcome over 1,500 exhibitors – serves as a strategic hub for manufacturers expanding globally and cross-border sellers worldwide.
31 Mar 2026

China (Shenzhen) Cross Border E-commerce Fair 2026 locks in prime September dates to address the evolving industry landscape

Shenzhen, 31 March. Cross-border e-commerce, a key pillar of China's foreign trade, continues to demonstrate strong resilience and significant market potential. Against this backdrop of steady industrial growth, the China (Shenzhen) Cross Border E-commerce Fair (CCBEC) 2026 has confirmed its dates, set to take place from 16 – 18 September at the Shenzhen World Exhibition & Convention Center (Bao’an). Strategically positioned to address structural shifts and emerging opportunities in domestic cross-border e-commerce, the show combines an offline fair, online platform, and year-round activities to create a dynamic ecosystem that fosters resource integration, empowers the industry, and delivers sustained value.
9 Oct 2025

China (Shenzhen) Cross Border E-commerce Fair concludes with spotlight on industry trends

Shenzhen, 9 October. The China (Shenzhen) Cross Border E-commerce Fair (CCBEC) wrapped up to resounding success, attracting over 1,500 exhibitors from 11 countries and regions, along with 78,461 buyer visits, proving once again to be an essential gathering for the cross-border e-commerce sector. Held from 17 – 19 September at the Shenzhen World Exhibition & Convention Center across over 80,000 gross sqm, the engaging commercial atmosphere highlighted the industry’s resilience and the significant growth of cross-border e-commerce exports despite global headwinds.

15 Sep 2025

China (Shenzhen) Cross Border E-commerce Fair 2025 opens this week: over 100 fringe events unlock global market opportunities

Shenzhen, 15 September 2025. China (Shenzhen) Cross-Border E-Commerce Fair (CCBEC) will launch from 17 – 19 September 2025 at the Shenzhen World Exhibition & Convention Center. Spanning 80,000 gross sqm of exhibition space and featuring over 1,500 exhibitors from nine countries and regions – including France, Hong Kong, Ireland, Japan, Kazakhstan, Singapore, the UK, and the US – the fair will offer a comprehensive overview of the industry’s supply chain and showcase goods and services from suppliers, cross-border e-commerce platforms and service providers across 14 major product categories. Fringe events will also spotlight key trends and market opportunities to help participants navigate global e-commerce changes and uncover new growth pathways.
21 Aug 2025

Two new zones to debut at China (Shenzhen) Cross Border E-commerce Fair 2025

Shenzhen, 21 August 2025. Marking a strong 14% year-on-year growth[1], China’s cross-border e-commerce imports and exports reached USD 376 billion (RMB 2.71 trillion) in 2024. The forthcoming China (Shenzhen) Cross Border E-commerce Fair (CCBEC) embodies this momentum, bringing together some 1,500 exhibitors from 14 key industries worldwide to present the most innovative products and services throughout the entire supply chain. Running from 17 – 19 September at the Shenzhen International Convention and Exhibition Center, the fair will feature four specialised zones – with the POD (Print-on-demand) and Custom Molds Zones debuting – alongside forums and business matchmaking sessions to unlock fresh business opportunities.

28 Feb 2025

China (Shenzhen) Cross Border E-commerce Fair 2025 to connect supply chains and global markets

The international e-commerce landscape is evolving rapidly, driven by supply chain optimisation, AI-powered solutions, and the growing influence of social commerce. As businesses embrace smarter, more efficient, and globally connected operations, staying ahead of these changes is essential. To help industry players navigate this shifting market, China (Shenzhen) Cross Border E-commerce Fair (CCBEC) will return from 17 – 19 September 2025 at the Shenzhen International Convention and Exhibition Center. The event will feature four dedicated halls covering Consumer Electronics, Fashion & Lifestyle, Sports & Leisure, and Home Living, and is expected to bring together 1,500 exhibitors and 100,000 visitors.

27 Sep 2024

Surge in attendance as internationality on show at recent China (Shenzhen) Cross Border E-commerce Fair 2024

Shenzhen, 27 September, 2024. Riding the rising tide of emerging markets, CCBEC successfully hosted a vibrant gathering of industry players focused on the dynamics of digital commerce from 11 – 13 September at the Shenzhen International Convention and Exhibition Center. The 2024 edition featured nearly 1,500 exhibitors from China and around the globe, including representatives from Brazil, Denmark, France, Hong Kong, Hungary, Italy, the UK, and beyond – reflecting a significant increase in international platforms and service providers. Buyers were drawn to the diversity of e-commerce suppliers, with an impressive 71,328 visits representing a 25% increase from the previous edition. The show has become a trendsetter for the industry, providing an important reference for key domestic and international players.
10 Sep 2024

China (Shenzhen) Cross Border E-commerce Fair opens tomorrow with four themed halls

China (Shenzhen) Cross-Border E-Commerce Exhibition (CCBEC) will open its doors at the Shenzhen World Exhibition & Convention Center on 11 September. The show will bring together nearly 1,500 exhibitors across halls 13 to 16, covering a vast 80,000 sqm of exhibition space. Recognised as one of China’s leading trade fairs for the cross-border e-commerce industry, this year’s show promises to be more than just a venue for business transactions – it will serve as a pivotal hub for industry exchanges, innovation showcases, and exploration of the latest trends. Attendees will have the opportunity to explore dedicated zones featuring advanced technologies, alongside special pavilions from Jiangsu and Taizhou, two of China's key manufacturing hubs.
9 Aug 2024

China (Shenzhen) Cross Border E-commerce Fair set to unveil innovation and digital transformation this September

With e-commerce leaders such as Alibaba, Amazon, eBay, and TikTok on hand to share insights at the China (Shenzhen) Cross Border E-commerce Fair (CCBEC) from 11 – 13 September 2024, the show will welcome nearly 1,500 exhibitors from around the globe. Spanning 80,000 sqm, CCBEC will feature four thematic halls: Consumer Electronics, Fashion & Lifestyle, Sports & Leisure, and Home Living. Dedicated area will also spotlight the latest advancements in digital technology. Beyond the captivating product showcase, the show will once again host the CCBEA Awards and the China (Shenzhen) Cross Border E-commerce Development Summit.
21 Sep 2023

China (Shenzhen) Cross Border E-commerce Fair fuels innovation with participation from major brands

The China (Shenzhen) Cross Border E-commerce Fair (CCBEC) concluded on 15 September with outstanding success at the Shenzhen World Exhibition & Convention Center. Spanning 80,000 sqm and attracting over 2,000 exhibitors from across the country along with 56,711 visits, the fair demonstrated the vitality of China’s cross-border e-commerce industry and offered participants an expansive platform to connect, learn and explore the latest trends from some of the biggest names in the industry.
12 Sep 2023

Over 2,000 exhibitors are ready for China (Shenzhen) Cross Border E-commerce Fair

The highly anticipated China (Shenzhen) Cross Border E-commerce Fair is set to open its doors tomorrow, welcoming more than 2,000 exhibitors from China and overseas to the Shenzhen World Exhibition & Convention Center until 15 September. Complementing the main event are two concurrent trade fairs – the Greater Bay Area Trade in Services Fair (GBATS) and Interior Lifestyle China – Shenzhen Edition, providing industry players with additional avenues for business. The show will also feature a dedicated display area for the CCBEC Awards and a series of seminars at the China (Shenzhen) Cross-border E-commerce Development Summit.
20 Jul 2023

From local to global: China (Shenzhen) Cross Border E-commerce Fair returns in September

The autumn edition will bring together 2,500 exhibitors from across the country in 100,000 sqm of exhibition space from 13 – 15 September 2023 at the Shenzhen World Exhibition & Convention Center. Many of the industry’s biggest names have already signed up for the show to take advantage of the wealth of business opportunities that the fair presents. The Greater Bay Area Trade in Services Fair (GBATS), which was well-received by industry players at the spring edition, will once again be held concurrently. Together, the two shows are set to help industry players capitalise on the favourable e-commerce environment and supportive policies in the Greater Bay Area.
6 Jan 2023

China (Shenzhen) Cross-border E-commerce Fair confirmed to return in February 2023

Following a postponement in September last year, the dates are now set for the return of China (Shenzhen) Cross-border E-commerce Fair (CCBEC) which will take place from 22 – 24 February 2023 at the Shenzhen International Convention and Exhibition Center. The ‘Greater Bay Area Trade in Services Fair’ (GBATS) will also be held online concurrently. The “physical + online” platforms offered by the two trade fairs will attract companies from the entire trade and business services chain, as well as quality local and overseas suppliers, e-commerce platforms and service providers.

9 Sep 2022

China (Shenzhen) Cross-border E-commerce Fair 2022 postponed

The organisers of China (Shenzhen) Cross-border E-commerce Fair, which was originally scheduled to take place from 27 – 29 September 2022, have decided to push back the show dates in support of the government’s pandemic control measures. New show dates will be announced in due course.
25 Aug 2022

China (Shenzhen) Cross-border E-commerce Fair 2022 postponed by two weeks

To support the Shenzhen government’s pandemic control measures, the organisers of the China (Shenzhen) Cross Border E-commerce Fair (CCBEC) have decided to postpone the event to 27 – 29 September 2022 at the same venue, the Shenzhen International Convention and Exhibition Center.
22 Jun 2022

CCBEC introduces ‘CCBEC 365’, a new online platform

Digital development has transformed the cross-border e-commerce landscape. As technology advances, convenience has become an essential ingredient in most major business segments, including trade fairs. To help business leaders keep up with the market in the lead up to the upcoming China (Shenzhen) Cross-Border E-Commerce Fair (CCBEC), the organisers have launched a new online platform ‘CCBEC 365’, allowing participants to enjoy wide-ranging trade fair services with just a few clicks of a button. Meanwhile, many leading companies have already confirmed their participation at the September show.

21 Mar 2022

CCBEC returns in September to help industry players get set for a new era in cross-border e-commerce

Building on the huge success of last year’s inaugural edition, China (Shenzhen) Cross-Border E-Commerce Fair (CCBEC) is preparing for its highly anticipated 2022 show, which will return from 14 – 16 September. Against a backdrop of favorable government policies, all signs are pointing towards a new wave of growth in the cross-border e-commerce industry, and the 2022 show will help business leaders capitalise on this wealth of opportunities. Covering three major segments: suppliers, cross-border service providers and e-commerce platforms, the show is poised to enhance the integration of consumer goods, information consulting and service platforms within the industry.
23 Sep 2021

China (Shenzhen) Cross Border E-commerce Fair 2021 concluded on a successful note

China (Shenzhen) Cross-Border E-Commerce Fair (CCBEC) came to a close on 18 September 2021 with tremendous praise from both exhibitors and visitors gathered at the Shenzhen World Exhibition & Convention Center. The atmosphere of the 2021 edition was filled with positivity as participants explored a myriad of business opportunities and new industry perspectives throughout the three-day show. The show attracted 100,958 visits from industry buyers to source and build business partnerships with 2,052 suppliers, e-commerce platforms and supporting service providers across six halls in more than 120,000 sqm of exhibition space.

16 Sep 2021

China (Shenzhen) Cross Border E-commerce Fair opens with 18 fringe events covering industry trends

Holding its inaugural edition, China (Shenzhen) Cross-Border E-Commerce Fair (CCBEC) opens today. Taking place from 16 – 18 September 2021 at the Shenzhen World Exhibition & Convention Center, the maiden show is expected to welcome more than 2,000 exhibitors and 100,000 visitors to network and conduct business across 120,000 sqm of exhibition space. Thanks to support from the fair’s partners, the show will also host 18 seminars where elites and representatives from prominent companies will discuss the industry’s foremost issues, including growth, government policy and financing. The entire industry is now turning its attention to CCBEC, which is poised to provide a comprehensive range of resources and services, as well as copious business opportunities.
3 Aug 2021

China (Shenzhen) Cross Border E-commerce welcomes new industry partners as organisers

To help channel players capture the immense potential in the e-commerce sector, the China (Shenzhen) Cross Border E-commerce Fair (CCBEC) has formed a new partnership with the China Chamber of International Commerce and Shenzhen OCT Greater Bay Development Co Ltd, who will bring new expertise as organisers of the show. Together with Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd and Beijing Talent International Exhibition Co Ltd, the new partners will attract more industry stakeholders to CCBEC and further enhance the show as an international platform for product launching and sourcing.
29 Apr 2021

Online business potential to be unlocked at the first China (Shenzhen) Cross Border E-commerce Fair

To embrace a new wave of growth in international e-commerce, Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd and Beijing Talent-Expo Co Ltd have announced their cooperation as co-organisers of the China (Shenzhen) Cross Border E-commerce Fair (CBEC). The first edition will take place from 16 – 18 September 2021 at the Shenzhen World Exhibition & Convention Center, occupying over 100,000 sqm of exhibition space.