27 Sep 2024
Surge in attendance as internationality on show at recent China (Shenzhen) Cross Border E-commerce Fair 2024
Shenzhen, 27 September, 2024. Riding the rising tide of emerging markets, CCBEC successfully hosted a vibrant gathering of industry players focused on the dynamics of digital commerce from 11 – 13 September at the Shenzhen International Convention and Exhibition Center. The 2024 edition featured nearly 1,500 exhibitors from China and around the globe, including representatives from Brazil, Denmark, France, Hong Kong, Hungary, Italy, the UK, and beyond – reflecting a significant increase in international platforms and service providers. Buyers were drawn to the diversity of e-commerce suppliers, with an impressive 71,328 visits representing a 25% increase from the previous edition. The show has become a trendsetter for the industry, providing an important reference for key domestic and international players.