Welcome to China (Shenzhen) Cross Border E-Commerce Fair 2026
China (Shenzhen) Cross Border E-commerce Fair 2026 locks in prime September dates to address the evolving industry landscape
Cross-border e-commerce, a key pillar of China's foreign trade, continues to demonstrate strong resilience and significant market potential. Against this backdrop of steady industrial growth, the China (Shenzhen) Cross Border E-commerce Fair (CCBEC) 2026 has confirmed its dates, set to take place from 16 – 18 September at the Shenzhen World Exhibition & Convention Center (Bao’an). Strategically positioned to address structural shifts and emerging opportunities in domestic cross-border e-commerce, the show combines an offline fair, online platform, and year-round activities to create a dynamic ecosystem that fosters resource integration, empowers the industry, and delivers sustained value.
To precisely address the industry's demands for advancements in specialised sectors, this year's fair will once again feature three dedicated zones: the Cross-Border E-Commerce Logistics Zone, focusing on refined operations; the POD (Print-on-Demand) Zone, encompassing cutting-edge digital technologies; and the Consumer Security Products Zone, highlighting high-tech innovations such as smart security products. Together, these zones will create a powerful synergy to address the diverse demands of modern industrial transformation.
This year’s edition will utilise halls 9, 10, 11, and 12 to showcase popular cross-border products across 14 major categories, including beauty and personal care, building materials and home decoration, consumer electronics, fashion and accessories, festive items, food and beverages, household consumer goods, jewellery and stationery, medical care products, pet supplies, sporting goods, toys and collectibles, and more.
Year-round industry activities set to drive continuous value
Moving beyond the traditional show floor, CCBEC also delivers a continuous calendar of industry-focused activities that amplify the show's reach and offer ongoing support for cross-border e-commerce development:
· CCBEC 365: includes online business matching services and online forums to help enterprises seize new opportunities.
· CCBEC Awards: recognises pioneering companies at the forefront of product innovation, service quality, and brand globalisation to inspire excellence and elevate the cross-border e-commerce sector.
· Industry belt on-site promotion events: arranges opportunities for cross-border e-commerce sellers to visit core manufacturing industry clusters in the Pearl River Delta and Greater Bay Area.
· Offline events: a year-round calendar of roadshows, summits, and forums held in key manufacturing regions builds bridges for information flow and resource collaboration across the full supply chain.
