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Facts & Figures

Here you will find all information about China (Shenzhen) Cross Border E-commerce Fair 2026.

Fair facts

Date 16 – 18 September 2026
Opening times 9:30 – 17:30 (last day closing 16:30)
Venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Exhibition space 80,000 sqm gross (Estimated)
No. of exhibitors
1,500 (Estimated)

Themes & events

a must for your business to stay competitive

Utilise our new online services to stay ahead of the curve:

Online Business Matchmaking Service: held regularly, this value-added service helps businesses start connecting with each other before the show opens.

Cloud Forum: a line-up of topical online forums covering five key subject areas will be organised each month throughout the year.

Five key areas: industry development, policy and regulation, marketing strategies, service support, investment and financing.

* More activities coming soon.

Product groups

Animation licensing and licensed products
  • Household consumer goods
  • festival / Christmas products
  • consumer electronics and household appliance
  • fashion & accessories
  • sporting goods
  • hardware, outdoor gardening
  • medical care products
  • pet products
  • building materials and home decoration
  • beauty / personal care
  • jewelry & accessories
  • stationery & beyond
  • food & beverage
Hobby models
  • Consultation services
  • logistics & warehouse
  • supply chain
  • e-commerce operators
  • cross-border marketing
  • operation management systems
  • payment platforms
  • education and training
  • talent acquisition
  • insurance
  • intellectual property
  • legal consultation
  • trademark registration
  • B2B / B2C cross-border e-commerce platforms
  • domestic and overseas e-tailers
  • cross-border e-commerce industrial park / comprehensive experimental zone
  • investment policy / project referral
  • investment environment display
  • live broadcasting platforms / equipment / supporting technologies
  • big data
  • artificial intelligence and cloud computing
  • cross-border E-Commerce Associations,
  • independent broadcasters
  • industry media

Visitor profile

  • Cross border e-commerce platform procurement
  • cross-border e-commerce platform sellers
  • cross-border e-commerce comprehensive pilot zones
  • brand and agent distributors
  • traditional B2B import and export traders
  • domestic agents of overseas buyers
  • offline physical store retailers
  • cross-border e-commerce supply chain service enterprises 
  • industry associations

Take part in China (Shenzhen) Cross Border E-commerce Fair Now