Fair facts
| Date | 18 – 20 August 2027 |
| Opening times | 9:30 – 17:30 (last day closing 16:30) |
| Venue | Shenzhen World Exhibition & Convention Center No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map) |
| Exhibition space | 80,000 sqm gross (Estimated) |
| No. of exhibitors |
1,500 (Estimated) |
Themes & events
CCBEC 365
Our year-round service helps you stay competitive.
The exhibition officially launches the CCBEC 365, consisting of two initiative: Online business meetings and Cloud forum, to help you seize new opportunities.
Online business meeting: Regular online business matchmaking services break the constraints of traditional offline exhibitions for your business connections.
Cloud forum: Monthly online forums covering four key subjects areas deliver continuous content throughout the year.
China (Shenzhen) Cross Border E-commerce Development Forum
Covering four key areas — industry development, policies and regulations, marketing strategies, and supporting services — the fair offers a valuable platform for learning and networking. Industry experts and corporate representatives come together to discuss AI enablement, emerging markets, peak-season product selection, and logistics compliance, exploring the trends and next growth engine of the cross-border e-commerce industry.
CCBEC Award
Aimed at promoting the development of the cross-border e-commerce industry, strengthening connections among products, services, and platforms, and creating an awards program that serves as an industry bellwether and showcases the spirit of industry leadership.
CCBEC brings together outstanding products, service providers, and platforms to drive the overall development of the cross-border e-commerce industry. The CCBEC Award will be an excellent platform for cross-border e-commerce practitioners to showcase their strength to the industry. Through activities such as the awards ceremony and special exhibitions, it will bring winners more exposure. All cross-border e-commerce practitioners are welcome to sign up.
Product groups
Manufacturers / Suppliers
- Household consumer goods
- festival / Christmas products
- consumer electronics and household appliance
- fashion & accessories
- sporting goods
- hardware, outdoor gardening
- medical care products
- pet products
- building materials and home decoration
- beauty / personal care
- jewelry & accessories
- stationery & beyond
- food & beverage
Cross Border Service Providers / Products
- Consultation services
- logistics & warehouse
- supply chain
- e-commerce operators
- cross-border marketing
- operation management systems
- payment platforms
- education and training
- talent acquisition
- insurance
- intellectual property
- legal consultation
- trademark registration
E-commerce Platforms / Media
- B2B / B2C cross-border e-commerce platforms
- domestic and overseas e-tailers
- cross-border e-commerce industrial park / comprehensive experimental zone
- investment policy / project referral
- investment environment display
- live broadcasting platforms / equipment / supporting technologies
- big data
- artificial intelligence and cloud computing
- cross-border E-Commerce Associations,
- independent broadcasters
- industry media
Visitor profile
- Cross border e-commerce platform procurement
- cross-border e-commerce platform sellers
- cross-border e-commerce comprehensive pilot zones
- brand and agent distributors
- traditional B2B import and export traders
- domestic agents of overseas buyers
- offline physical store retailers
- cross-border e-commerce supply chain service enterprises
- industry associations