When it comes to exploring the world of e-commerce, there is no place better than China (Shenzhen) Cross Border E-commerce Fair. As one of the largest trade fairs of its kind in the country, the fair attracts a vast number of local and international e-commerce platforms as well as service providers and suppliers of every stripe. It is the place where Chinese suppliers connect to global markets, and the world to China.
As one of China’s largest and best-known cross-border e-commerce trade fairs, CCBEC in September is expected to attract 1,500 quality suppliers from almost every product category. The gamut of cross-border service providers as well as e-commerce platforms will showcase their competitive edge across an estimated 80,000 sqm of exhibition space, while a series of thought-provoking fringe events will also be lined up for participants. This year’s agenda will cover five major areas: industry development, policy and regulations, marketing strategies, supporting services, as well as investment and financing.
Facts & figures
| Exhibition date | 17 – 19 September 2025 |
| Opening Hours | 9:30 – 17:30（last day closing 16:30） |
| Exhibition venue | Shenzhen World Exhibition & Convention Center No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map) |
| Exhibition space | 80,000 sqm gross (Estimated) |
| Number of exhibitors |
1,500 (Estimated) |
Themes & events
CCBEC 365
a must for your business to stay competitive
Utilise our new online services to stay ahead of the curve:
Online Business Matchmaking Service: held regularly, this value-added service helps businesses start connecting with each other before the show opens.
Cloud Forum: a line-up of topical online forums covering five key subject areas will be organised each month throughout the year.
Fringe Programme
*More activities coming soon
Product groups
Manufacturers / Suppliers
- Household consumer goods
- festival / Christmas products
- consumer electronics and household appliance
- fashion & accessories
- sporting goods
- hardware, outdoor gardening
- medical care products
- pet products
- building materials and home decoration
- beauty / personal care
- jewelry & accessories
- stationery & beyond
- food & beverage
Cross Border Service Providers / Products
- Consultation services
- logistics & warehouse
- supply chain
- e-commerce operators
- cross-border marketing
- operation management systems
- payment platforms
- education and training
- talent acquisition
- insurance
- intellectual property
- legal consultation
- trademark registration
E-commerce Platforms / Media
- B2B / B2C cross-border e-commerce platforms
- domestic and overseas e-tailers
- cross-border e-commerce industrial park / comprehensive experimental zone
- investment policy / project referal
- investment environment display
- live broadcasting platforms / equipment / supporting technologies
- big data
- artificial intelligence and cloud computing
- cross-border E-Commerce Associations,
- independent broadcasters
- industry media
Visitor profile
Visitor profile
- Cross border e-commerce platform procurement
- cross-border e-commerce platform sellers
- cross-border e-commerce comprehensive pilot zones
- brand and agent distributors
- traditional B2B import and export traders
- domestic agents of overseas buyers
- offline physical store retailers
- cross-border e-commerce supply chain service enterprises
- industry associations