Quality suppliers of 14 key product categories will gather at the Shenzhen World Exhibition & Convention Center to unveil their latest offerings, including household consumer goods, festive products, consumer electronics and household appliances, food and beverages, fashion & accessories, sporting goods, hardware, outdoor gardening, medical care products, pet products, beauty, stationery, and many more. As one of China’s largest trade fairs for international e-commerce, this year's show will continue to attract renowned cross-border e-commerce platforms and service providers to offer solutions and advice for suppliers to expand globally.
The sector’s enormous growth potential is further encouraged by the Chinese government’s favourable policies. In May 2024, the government announced plans to strengthen support for businesses in this field, as well as enhance talent training, financial support, and infrastructure and logistics systems. To date, the government has rolled out nearly 200 measures aimed at bolstering the development of cross border e-commerce.
Reflecting the industry’s robust growth, domestic cross-border e-commerce import and export volume reached USD 80.8 billion in the first quarter of the year[1], marking a year-on-year increase of 9.6%. Furthermore, there are currently over 120,000 relevant business entities across the country. The government has established more than 1,000 cross border e-commerce industrial parks and over 2,500 overseas fulfilment centres. Given the positive outlook, CCBEC serves as the prime destination for providing businesses, especially SMEs, with abundant partnership opportunities and supply chain solutions.
Fairgoers to discover new digital innovations for cross-border e-commerce
As business owners increasingly recognise that digitalisation holds the key to success, CCBEC will join hands with distinguished media platform a&s to set up the "Digital Innovation Zone". This dedicated area will showcase the latest digital technology achievements, including intelligent manufacturing, digital marketing, 5G applications, intelligent integration technology, and unmanned systems, demonstrating how these innovations can integrate with the e-commerce industry. Industry leaders will also present their solutions through case studies.
CCBEC Awards shine the spotlight on excellence
The excitement surrounding the CCBEC Awards at the previous edition has set the stage. This year’s show will continue recognising companies and practitioners who showcase outstanding achievements in product innovation, service improvement, and platform development. The winners will be revealed during the awards ceremony on 11 September, and their winning entries will be prominently displayed throughout the three-day show, amplifying exposure for the award-winning companies.
The 4th China (Shenzhen) Cross Border E-commerce Development Summit is an essential gathering for industry experts, held alongside the show. In collaboration with the CCBEC Cross-border Logistics Expert Committee, the summit will assemble e-commerce sellers, logistics experts, and industry specialists for insightful discussions. Delving into crucial themes such as industry development, policy and regulations, marketing strategies, supporting services, and investment and financing, participants can look forward to discussions on important subjects ranging from making cross-border payments to identifying emerging markets. Additionally, it will include an induction ceremony welcoming new members to the CCBEC Cross-border Logistics Expert Committee, adding valuable expertise to the distinguished team.
Global e-commerce leaders come together to exchange insights
The participation of the world's leading cross border e-commerce platforms further underscores the significance of the show. It will feature 16 prominent platforms, namely Alibaba Group, Amanbo, Allegro, Amazon, DHgate.com, eBay, eMAG, Jumia, MercadoLibre, Miravia, SHEIN, Shopee, TEMU, Tiktok, Vente-unique, and Walmart – encompassing regions from the Americas and Europe, to Africa and Southeast Asia. Representatives of these platforms will shed light on global product trends and share cutting-edge insights, aiming to help businesses overcome challenges and expand their international presence.
China (Shenzhen) Cross Border E-commerce Fair is co-organised by Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd, Shenzhen OCT Exhibition & Convention management Co Ltd, Beijing Talent International Exhibition Co Ltd. For more information, please visit www.ccbec-shenzhen.com.
[1]State Council of the People’s Republic of China, https://www.gov.cn/zhengce/202406/content_6956572.htm, published 10 June 2024
Press information and photographic material: https://ccbec-shenzhen-autumn.hk.messefrankfurt.com/shenzhen/en/press/photos.html
Links to social media:
https:// www.facebook.com/CCBECfair/
https://www.instagram.com/ccbecfair/
Your contact:
Rachel Leung
Tel. +852 2230 9297
rachel.leung@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2023 were around € 609 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on China Merchants Exhibition Management (Shenzhen) Co Ltd
China Merchants Exhibition Management (Shenzhen) Co Ltd is a dedicated exhibition management company under China Merchants Shekou Holdings Co Ltd, a central state-owned enterprise (stock code: 001979, and ranking 348th on Forbes’ Global 2000). The Company mainly engages in exhibition-related business activities, including venue planning and construction, venue operations and exhibition organisation.
Background information on Shenzhen OCT Exhibition & Convention Management Co Ltd
Shenzhen OCT Exhibition & Convention Management Co Ltd is a professional exhibition company under OCT Group Co Ltd. Relying on the resource advantages of OCT culture, tourism, real estate, electronic technology and related business investment sectors, it is committed to developing into a comprehensive exhibition group with exhibition venue operation, exhibition event organization, management consulting and related supporting services.
Background information on Beijing Talent International Exhibition Co Ltd
Established in 1999, Beijing Talent International Exhibition Co Ltd was one of the earliest trade fair organisers in China to provide overseas exhibition services. The company is committed to providing high-quality exhibition services to foreign companies, and has maintained long-term cooperative relations with many world-renowned exhibition organisers over the past twenty years. Playing a leading role in foreign trade across a variety of industries, the company has established links with relevant industry institutions across the country. The company’s exhibitions are organised in more than 30 countries and regions with over 100 projects around the world.
www.talent-expo.com
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