Welcome to China (Shenzhen) Cross Border E-Commerce Fair 2025
China (Shenzhen) Cross Border E-commerce Fair 2025 to connect supply chains and global markets
The international e-commerce landscape is evolving rapidly, driven by supply chain optimisation, AI-powered solutions, and the growing influence of social commerce. As businesses embrace smarter, more efficient, and globally connected operations, staying ahead of these changes is essential. To help industry players navigate this shifting market, China (Shenzhen) Cross Border E-commerce Fair (CCBEC) will return from 17 – 19 September 2025 at the Shenzhen International Convention and Exhibition Center. The event will feature four dedicated halls covering Consumer Electronics, Fashion & Lifestyle, Sports & Leisure, and Home Living, and is expected to bring together 1,500 exhibitors and 100,000 visitors.
CCBEC provides an unrivalled sourcing platform
As one of China’s largest trade fairs of its kind, CCBEC converges quality suppliers, service providers, e-commerce platforms, professional buyers, and industry experts across 80,000 sqm of exhibition space. The show will showcase products in 14 major categories, including household consumer goods, festive items, consumer electronics, household appliances, food and beverages, and fashion and accessories. Additionally, there will be displays for sporting goods, hardware and outdoor gardening, medical care products, and pet supplies. Other categories include building materials and home decoration, beauty and personal care, jewellery and accessories, and stationery.
Beyond product showcases, CCBEC will highlight the latest innovations in areas such as cross-border logistics and digital marketing, equipping businesses with tools to thrive in an increasingly competitive global market.
